We must adapt and have an idea about what's happening. Community radio stations, unlike others, cannot afford Numeris surveys. They are very expensive, and it is very hard to determine how well they work.
It's quite easy for a print media business to show its circulation numbers. For media organizations such as radio stations, however, it's hard to determine how many people listen to programs and how many are prepared to take part in them. An organization that conducts a kind of monitoring could give us a very clear idea of those numbers and provide arguments. Then we could argue that many people listen to the programs and that the community revolves around the radio station. It's important for us to be able to do the work we have to do and to do it well. There's also the issue of the shift. That does not happen in isolation.