Since the government has an obligation under Part VII of the Official Languages Act to ensure that the policies and programs it puts in place are consistent with the idea of enhancing the vitality and supporting the development of the communities, I think we could argue that the media is a very important part of that vitality and development.
These guidelines and concepts are not all mutually exclusive. They work together. The concept of genuine equality and the idea of a comparative analysis based on the two languages help ensure that a policy that is put in place has no negative impact on the francophone community.