What does this business of the number of clicks mean? Is it that the government simply wants to make sure that its information and advertising is seen and distributed? It uses Facebook and other similar platforms. We have seen the controversy surrounding the agreements with Netflix. So the government is leaving the more traditional advertising space. The problem is the one you mentioned: by doing this, the government is not respecting its obligations to official language minority communities. That's what I understand.
On March 19th, 2018. See this statement in context.