According to the figures, in 10 years, you lost about $20 million in advertising. When you ask for $2 million, is it simply to get back the money that you lost? It isn't an additional investment that would add to what you had before. That seems totally logical to me.
As some have mentioned, not everyone uses Facebook. You mentioned that in addition, Facebook does not pay tax, and that there is no tax on advertising, but especially that it is the government's responsibility to further the vitality of the communities. That seems self-evident.
When the Minister of Canadian Heritage states that her department will not support the digital transition of business models that are no longer viable, what do you have to say to her?