One of the first problems for many newspaper owners is quite simply that you can't make money on the Internet. The advertising difference between a newspaper and what you can get on a website is totally different. Three cents per click, or maybe a little bit per space on a banner, will not bring in the function and the revenue needed to keep your newspaper existing.
For example, 14 to 15 people can work at one small newspaper. When we talk about that multiplied impact of 10 on the economy, that's what it means. Let's say that a newspaper does go digital. It doesn't take much to run it, but the advertising still doesn't bring in the revenue. Also, you probably won't reach.... We have newspapers up in the northern parts that have interruptions, where the Wi-Fi doesn't work, and where there's no high-speed Internet. The reach is important.