In British Columbia, the challenge is to select more francophones for the Provincial Nominee Program. The majority of immigrants are selected by the province. However, the vast majority of federal immigrants still choose Ontario and Quebec.
This is a conversation that needs to take place between the two levels of government. The federal government certainly needs to think about how to ensure that the immigrants it brings to Canada will settle across the country, so that francophone immigration doesn't essentially benefit Ontario and New Brunswick, as is currently the case. So there's work to be done and thought to be given to the immigrants selected by the federal government and how to ensure that they settle across the country.
However, the provincial part is important. In this regard, couldn't the federal government also encourage the provinces to adopt a quota of francophones in the Provincial Nominee Program, to ensure that the selection is made at all levels?