As part of our international initiatives, mainly in francophone and francophile countries, we sometimes notice that there is a lack of complementarity in the discourse of Canadian embassies. It would be better to talk about both Quebec and Canada, which have their own respective fields of expertise, of course, but in a complementary way. We need a line of communication that will help candidates better understand what we're talking about. Candidates don't always understand what's offered in Quebec and what's offered in French-speaking communities outside Quebec. It would therefore be in Canada's interest to encourage initiatives that are complementary or that don't take place at the same time.
We can already see that global competition is very fierce when it comes to attracting talent. So we need to pull together to attract more people to Canada, whether in Quebec or in francophone communities outside Quebec.