I would like to come back to the example of Destination Manitoba that I talked about earlier.
One of our members, in Manitoba, wanted to know what forum produced the best result. I think it was in connection with a partnership with the province that he decided to go to Côte d'Ivoire. There were discussions with representatives of the government of Côte d'Ivoire. They told him that he should not recruit in certain sectors, and if he complied with that condition, they would facilitate things, in particular access to premises and publicity.
In the room, there were 1,700 people who knew they were going to be hearing about Manitoba, and not just Canada as a whole. We shall see whether placements in jobs will ultimately increase as a result of this formula. The Manitoba member seems to be very excited about this somewhat more targeted approach.
Watch this space, but it is probably a model that can be followed and that can add to what is already being done. Destination Canada does good things, but there may be a way to add to it through slightly more targeted initiatives, by province.