Thank you. We can't wait to see it and promote it.
We're also here talking about CBC's role in contracting out, which is a concerning trend on various fronts.
We are aware, as well—and the CBC confirmed it—that it hired Hive, an advertising agency, for its 2024 Olympic campaign in partnership with the Canadian Olympic Committee. Hive is a member that locked out its own employees when they refused to sign ACTRA's national commercial agreement.
I'm curious about why the CBC is so keen on contracting out and, in this instance, hiring a company that supports anti-union practices.