A few years ago, we created a French-language tourist guide so that tourists could discover certain attractions in French. We’ve created bilingual tourist circuits.
We know that the tourism market is very important in Alberta. Our towns in the Canadian Rockies, including Canmore, Banff and Jasper, are often overflowing with tourists. I know that the Lake Louise region was closed on a few occasions this summer. So our projects are also aimed at bringing tourists to other parts of the province.
To do this, we work with Travel Alberta, the provincial tourism agency. As I mentioned, we’ve set up bilingual tourist circuits, which allow francophone entrepreneurs to stand out and offer certain services. We’ve set up a number of economuseums to showcase craftspeople at work, such as a cheese maker in Vermilion and a beekeeper in the Watino region in the northwest of the province.
So there are a number of great initiatives to help us better serve our French-speaking clientele. You should also know that this year, Travel Alberta made the French market one of its priorities for attracting tourists to Alberta. We’ve signed a partnership agreement with this provincial agency so that we can continue this collaboration.