Yes, that's right.
The data we use is often census data. We're not necessarily offered the data to analyze a company's structure. Instead, we are given access to data related to places of residence and households. The data are therefore more related to employees, and not to the business environment.
We have statistics on language of work, but these don't allow us to connect that with types of business and markets. For example, we don't know whether these companies export to French-speaking markets. We need to make all these links to get a complete picture of the situation. Often, we have to conduct surveys and interview people in a company to build up a socio-demographic profile of a region. For example, I've done studies comparing Gaspésie with northern New Brunswick. It can be done. However, it's much more complex to compare companies in Gaspésie to companies in New Brunswick.