Allow me to add that, when it comes to employees, we make sure they're French‑speaking because that's part of our mission, which is to promote the francophonie in business. The difficulty is that people often choose the three major centres in New Brunswick, which are in the southern part of the province. The Moncton region is bilingual, whereas in the other two major centres, bilingualism leaves a lot to be desired. The francophone communities are mainly in the northeast. It's difficult to choose a rural area because the cost of living is extremely high. There's no public transit. So it's much harder to choose to settle in a small community in the northern part of the province.
On February 26th, 2024. See this statement in context.