I have to say that it was very difficult to explain to the provincial government that we were an agrotourism business. Our raw material didn't come from the province of New Brunswick; we had a hard time explaining to officials that, yes, maple syrup comes from eastern Canada, but that we had used it to create 20 other products, including granola, mustard, barbecue sauce, in short, all things that are very popular.
On February 26th, 2024. See this statement in context.