I do not remember the name of the professor from New Brunswick, who explained that it is very difficult to attract francophones. I'm not looking to point any fingers, but Quebec has a large booth for use at conferences and at places where immigrants may be recruited. Quebec has a large booth that says that they speak French and invites people to settle there. New Brunswick and Ontario have small booths that also say they speak French, but ask people not to forget them.
On March 2nd, 2022. See this statement in context.