We will change the process.
It is often said that, in an action plan, it is important to have objectives that can be targeted, quantified and measured. We often hear the expression, anything that can be measured can be controlled. So, in a context where we are unfortunately not achieving targets year after year, one of two things is to blame: either the targets are poorly set, or the internal process for achieving them is badly organized, and the process must absolutely be reviewed.