Ethics education is one, and holding managers accountable through performance agreements is another. If I am a manager and one of my people is not behaving or is allowing issues to happen, I have to step up to the plate and hold the person accountable.
I can't do all of this, sir. As I said before, this is not just my sole responsibility. I need to get the wheels in motion to ensure that this whole ethical piece is part of everybody's daily way of doing business. It's not going to change overnight. This is going to take a multi-year plan. It's going to take quite a few years to get an organization's culture changed, but at the end of the day we have to make a start, and we're prepared to start now. That is why we're looking at alternative models. There are no holds barred right now. We're looking at a different way of delivering the service to ensure that the front line meets the needs.