Okay. Thanks. That's helpful.
I don't expect a detailed answer, but how might one go about measuring something that doesn't have a clear cost in terms of the time it takes or in terms of being value-added? You're probably going to say to me that this is our problem, but I'd like to hear how one even begins to do that. I really don't know. What are some of the procedures to measure something that is almost esoteric in nature?