Indeed, the forecasting model was a very important thing for us because, as you rightly pointed out, there is a connection between volumes and revenues.
Over the years we have worked with a panel of experts on best practices and on how we could strengthen our forecasting methodology. We have also worked with the Conference Board of Canada. We used a combination of past trends together with the research that is done across the country by the board.
We also do monthly surveys to test the interest of Canadians. This is a consumer-driven business. It is difficult to forecast. We adjust our forecast every three months in order to be able to see what the evolving trends are.
For example, with the recession, of course, it did have an impact, and we did have to adjust our forecast. This is an area where we will continue to work very conscientiously, because it has an impact. We of course adjust our budgets accordingly.