I think the energy sector is one of the leads, and worldwide you will find the same thing, so for Canadian companies working on contracts in other parts of the world, exactly the same requirements are in place. More and more businesses.... The medical industry is moving into that area. Many in industry realize this, and a lot of the literature talks about the “organizational accident” and dealing with all those little things so that they don't become an accident. That really is the culture that's spreading to many, many industries. I would say that SMS is a worldwide phenomenon in many industries.
On November 27th, 2012. See this statement in context.