That's an interesting question.
On the whole issue of fair returns, I think people with a financial designation will tell you that's not a simple issue to answer in any case.
The Canadian Dairy Commission, on a year-over-year basis, as a starting point identifies the cost of raw milk, in terms of a support price, from the previous year. We collect data across a wide range of dairy farms across Canada—in excess of 220 dairy farms across all of Canada—and a wide range of sizes and scope and scale of dairy farms. We collect data on every component of managing and running a dairy operation. That provides us with a cost of production. In terms of a statistical analysis, we then remove two standard deviations, remove the outliers, and what remains is a weighted average. A weighted average moves from year to year. It moves as the Canadian dairy farms improve their efficiencies.
The number on cost of production that we receive and use as a starting point, and it is just a starting point, is one that reflects efficiencies. I think that's an important starting point. We then consult, as I indicated earlier, with as many components of the dairy industry as we can, whether it's producers or consumers or retailers, to determine what they believe is in the best interests of their organizations. From that, we determine a support price.
To answer your question, the starting point for us, focusing on efficient producers and a fair return, comes from our cost-of-production formula, which focuses on improving efficiencies in Canada.