I would just note that our most significant issue in attracting women, visible minorities, and aboriginals is the lack of awareness about the Canadian Forces and the lack of knowledge. The advertising and marketing campaigns as well as the social media activities the deputy minister spoke about are most significant.
We know from our studies that when they understand the organization and see the almost 100 occupations available, about 30% more women express an interest in joining. The most important factor for us right now is getting out and enhancing awareness and knowledge of the Canadian Forces.