Madam Chair, I may be able to answer that.
The process provides for an initial review and a final review. In the initial review, the department submits a fairly comprehensive document on the communication plan. It includes information on the proposed media, the communication strategies and funding amounts. That initial review determines whether the proposed campaign is sent to Ad Standards for review. Then, once any changes have been made, the campaign goes to the committee a second time.
It's important to understand the difference between the overall ad campaign and the individual creative components. For instance, a campaign valued at more than $250,000 may have very short ads on a website, but also a full-length ad on television.