I think you raise an extraordinarily good point, and that is that to some extent the issue of partisanship in advertising may be in the eye of the beholder. That is, I think, why there is a third party independent approach against established criteria, and we ask the contractor to participate in those reviews against the established criteria.
Then, of course, there is, as a fail-safe, and as a result of this audit and I think a step forward is that there is a public complaints review process available as well.
You raise an extraordinarily good point that the determination is quite challenging, and it's not an easy task for the reviewers to undertake.