I did not know the nature of GC Strategies' business in great depth. What I did know about them.... To give Mr. Firth credit, he thoroughly read a recent IT strategy we had posted in 2017-18 and sent an email, since obviously I had a public email address at the time, saying he had some suggestions on how I might be able to achieve some of those strategic objectives.
I didn't do any research into the company. I took the meeting as I would have with any other vendor who had come up with a good idea to investigate further.