We leverage our social media, for sure. Whether it's Twitter, Facebook or what have you, we make sure we're getting the word out. We also have a whole host of internal contacts that we reach out to in terms of that big ecosystem I was talking about. We have 36 different post-secondary institutions within the region. We reached out to about 130 different incubators and accelerators to explain all of this.
We also ran technical sessions across the region. We ran 15 different virtual sessions to explain and give details to businesses because, I agree, the last thing any business wants to do is fill out a government form. The more we can make things smooth for them, the better.
The 36 different CFDCs were leveraging their local networks where they have contacts.
We engaged everyone, from the chambers of commerce and onward, to make sure we were—