I'm sorry. What I want to focus on, though, is.... I don't have the expertise to know if those things you talk about are the right things to do or not the right things to do. I can just look at the results. For some of these new strategies you're talking about, are they things that you've been at for a while? Because if you've been at them for a while and they aren't working, maybe it's not the full picture or it's something else.
I guess the question I'm trying to drill down on is this: Are you seeing that this isn't working and that we need to try something else, or are some of these things you're talking about brand new strategies that you're putting forward to try to address what has not worked up until now?