I think it's a great question.
We don't have a choice. Canadians expect it. In every other part of their day-to-day life, they are engaging digitally with companies all over Canada.
I think—to Sony's point—we're up to the challenge, but we have a very big hill to climb. I think what we're talking about, here, is getting the right foundations in place and not being afraid that we've learned a few things...to push on, but push on in a smarter, better and more organized fashion.