We've launched two major projects.
First of all, we've put a lot of emphasis on our new cellular plan to make sure there's more competition. It's a model based on negotiations and exchanges, as well as network usage. It's something completely new, something we haven't done before in cellular services. Naturally, this is already having an impact on cellular service prices, which are now increasingly reasonable. We want to make sure that this progress continues to improve our position, as you say, by international comparison.
The other major project concerns wireline service to the home. We have already put in place preliminary measures, such as a reduction in the price that competitors pay.
We've also given an important indication about fibre optic access. We'll be looking at this very soon and making decisions. Again, the old plan didn't include fibre optics. Now, Canadians are turning to this technology, and that's where there will be an impact on the market.