Fair enough.
Mexico is another example. Mexico came out with some commercials that they put into their movie theatres, etc., and that was a joint effort between industry and government. One of the recommendations that CACN has in the road map and that Graham was talking about is that you need to coordinate. If we have a central coordination, the rights holders should be part of that. If you try to coordinate some central education, you're going to get a lot more done than if you have individual companies doing what they're doing in their small markets.