On that point, may I direct the committee's attention to a very successful French anti-piracy campaign. It shows a series of French consumers about to buy a Louis Vuitton bag, or whatever it is, and it directs their minds to where the money is going; it's going to organized crime. That's what people need to be concerned about.
We hear a lot of people saying, who cares? It's a Louis Vuitton bag. It's a pair of Oakley sunglasses. What's the big issue? The big issue is where the money is going, and it's going--