Just briefly, I've been involved in training and educating for 12 years. This is the 12th year I've been doing conferences, primarily for law enforcement, customs, and other people, but I can tell you that as recently as the four-day conference in Toronto last December, there was a large media push, and it was put together by the companies. They paid the money to put together an event. This was something that was topical across Canada. There were over 20 radio stations that carried the story with interviews. It was in most major newspapers in Canada and it was on most national television coverage, and that was put together through funding from the people you're talking about.
So that regularly happens. That's just the most recent example, but that is happening, and happening more and more. And there are ads taken out. The big problem is that if one company comes forth and says, “Here's a product I make that's counterfeit, be careful”, no one is going to buy that product. So it has to be something, as they said, that's centralized and coordinated through the government.