Okay.
The article also says, “Economic losses related to counterfeiting are estimated at around €500 billion per year through lost business opportunities and tax revenues, and some fake products also present a serious health threat.” I don't know, but that seems like an enormously huge amount of money to estimate as a loss.
I have to believe that those estimates would include what we were talking about at the very beginning. Assuming that someone who buys a $10 Rolex would also be someone who would buy a $10,000 Rolex, they didn't buy the $10,000 Rolex because they bought the $10 Rolex. In my view, that's a false assumption, because it's a different consumer in the two instances.