The program is based on the Public Safety Act, which was passed in 2004 after several years of discussion by Parliament and several years of study.
In October 2006, a regulation was published that outlines the program. At that time, the department publicized the program, it put background information on the Internet on how it would work, on those requirements, on the requirements for ID and the like. That was in October 2006.
What the department is doing currently is this. Newspaper ads were taken out across the country earlier this month, I believe on June 6 and 9. Other newspaper ads will be taken out next week. The newspaper ads were in English and French and in the aboriginal languages of the north. In addition, a lot of media have been around the program, and that has been helpful in getting the word out to people that the program is coming.
Additional advertising will go on, on radio and also on websites, travel websites and so on. Certainly air carriers have received material in the form of posters and other material. In fact, someone had the idea of creating little luggage tags that give information on the program.
Just to make the point in terms of impact, anyone who travels to the United States by air, or anywhere else, requires a passport, and that has been the case since January 23, 2007. So what we're looking at.... I mean, they're used to carrying passports that match and exceed the ID requirements of the program. There is concern about people flying between two Canadian cities, because the ID requirements there were not required by law. However, they were part and parcel of air travel as set forward as a good business practice by many air carrier companies.