I think one of the big benefits that our members in our industry offer is that a lot of these businesses are in rural locations, and in that case you know your customer. Your customers are within a 50-kilometre radius. If you have a customer list of 200 customers and someone shows up you don't know, you're going to ask questions. You're going to ask, “Why do you want this product for this? What about this product?”
I worked at a retail outlet, and I remember there were a couple of times when people came in just to get a couple of bags of fertilizer for their gardens. You know what? They got, “Where are you from? Why aren't you going to the location near Winnipeg? Why are you coming out to the Beausejour area?” There is a lot of scrutiny of customers you don't know.