Madam, it's an excellent observation. The market is price driven, there's no doubt. This is what's attracting people to acquire this kind of tobacco. There's absolutely no doubt there. This is why we believe that enforcement alone is not the answer. There has to be a very significant education piece so that people understand that there's a collateral cost to funding this type of enterprise in terms of the organized criminality that is actually behind it. This is why, also, the same aboriginal communities that, to some extent, derive a certain benefit from these ventures are also victimized. These aboriginal communities recognize that. They recognize the impact and the other collateral activities that these organizations are bringing to their communities.
On May 7th, 2008. See this statement in context.