What we're picking up in the survey--and this was in face-to-face interviews with consumers who showed what they were smoking at the time--those numbers take you to that total level of 22% across Canada. These are smokers who actually had illicit product with them.
The larger segment say they're buying it through contacts--through friends, through relatives--and having it delivered to them. That group is not buying it from a convenience store and they're not going on to the reserves to buy it.
It means there is a network out there. Anecdotally, we hear all sorts of accounts in terms of people leaving $10 in their mailbox and coming back that evening and they have their baggie of 200 in there. In parts of Montreal, and indeed in other parts of Quebec, you have a card under your door saying, “Firewood, so much a cord; cigarettes $6, $8, $10”. So there is that network out there. How much of that is actually organized crime, in terms of the mob or the gangs, and how much of it is entrepreneurs getting into the illegal market, we don't know. Either way, it's bad news.
If it means there are new criminals coming into the market and setting up distribution networks, or whether it's organized crime in the sense that that is widely known, either way it's very bad news.