As we pointed out in our presentation, you'll see the raw materials there are acetate tow, which goes in the filter, cigarette paper--and it is for the use of tobacco products. A lot of people may argue it has multiple uses; not that I'm aware of. I still think we can define which uses these products are being used for. I think the acetate tow filter, the cigarette paper, the tipping paper that goes around the outside of the tobacco product are very good starts.
On the tobacco itself, the more we highlight the activities where the tobacco is getting to these factories, I think it will stop it.
In addition to that, the tear tape that goes around the outside of the product is brand-specific; it is made for tobacco.
That is part of my belief and strategy that can be done immediately. If we start trying to get into negotiating, are we going to negotiate tax treaties with different first nations territories, and are we going to...? That could be a very time-consuming and dragged-out procedure.
I agree with you, if there's anybody who's stigmatized by the tobacco industry, that tobacco products are reaching young people, somehow it always seems to get blamed on first nations people. As soon as we can identify that it's a whole industry problem--it's not just for first nations retailers--the better we are at stopping it from getting it into the hands of young people.