Actually, in one survey that was conducted by Health Canada, I think, Phoenix Communications, it was mentioned that even part of the public doesn't believe it's illegal to buy these cigarettes. There's no police intervention preventing them from doing so.
I think your idea would be appropriate. For example, Health Canada has a strong budget for a national campaign. Why wouldn't Health Canada look into that issue, launching a national campaign about the illegal market? That would be part of a global strategy.
Actually, the impact we've had over the past ten years in tobacco control to reduce smoking in Canada has been through a global strategy. We've been restricting advertising, we've had health warnings, we have tobacco taxes, bans on smoking in public venues, and so on. Why can't we do the same thing?