What is very important for Canada, why they need to deal with this issue.... I don't know if you're familiar with the WHO Framework Convention on Tobacco Control. It's the first international public health treaty from the World Health Organization. We were among the first countries to ratify that treaty.
I was in Geneva in February. They are developing a protocol on smuggled tobacco products, and one of the strongest delegations to that meeting was Canada. Some of the policies that Canada has brought forward have been copied internationally. One of these is the pictures and health warnings that you see on the packs. We're the first ones who did that, and many countries have followed suit.
I think if you could show it as an example.... There are many countries right now that are watching, because they know that Canada is dealing with a tobacco smuggling problem right now. Smuggling is not just specific to Canada; it is a problem internationally, which is why we're negotiating this protocol.
In fact, if you take the initiative of dealing seriously with this issue and protecting the taxation policy, because it's been effective in Canada to lower tobacco consumption, if you ask anyone who was a smoker what their biggest motivation to quit was, they will say either because smoking was banned in the workplace and public venues, or because prices are too high.
That needs to be protected, and Canada needs to lead the way to show the international community that this issue can be dealt with effectively.