I just want to add one element here, because I know we disagree and everybody says not to raise it.
The problem is we always say we've succeeded in curbing youth consumption. We did, but in the past three years it's gone up simply because they have access. We have to face reality. If one cigarette costs under 5ยข, obviously kids will be drawn to that and to other things. That is what we're living with today.
Tell me tomorrow that we can stop it at the source, with all the propositions they've put on the table, and I would love it. We agree that with high taxes we have better margins on it. But again, the reality at the moment is that teens have access to the product more than they ever had in the past ten years. That's the reality.