Thank you very much.
Before we go to the NDP and Ms. Priddy, I have a follow-up on this.
You talked about geography, and it wasn't clear to me why they would distribute in Ontario and Quebec rather than in New York State, where there are many more people.
The other question I have in relation to what you've just said is, why is this not a threat on the American side? What are they doing differently, and maybe successfully, that we're not doing?