I don't think there was any inconsistency when I mentioned the brand. The brand has been reliable, secure, trusted, which is how we need the Americans to see us, and if they feel we are a secure nation, a trusted nation, it helps, and it gets rid of these aspects of misinformation that do exist and that we see from time to time, like terrorists that come from Canada.
On May 5th, 2009. See this statement in context.