I think contraband tobacco is essentially a commodity like many other commodities that organized crime will exploit. If they can find smokers, if they can find consumers to buy it, then they will exploit that. As we increase our disruptive efforts and increase our awareness on the intervention/prevention side, the likelihood of organized crime stopping all their activities because it's linked to one issue is small. They will move on to a different commodity.
Contraband tobacco has been lucrative for them, but I think we've seen some results. Some of the results Brenda mentioned we're seeing would suggest that perhaps it's becoming less and less lucrative for them. I think we're having an impact, but organized crime is deeply rooted in this issue, and at this point it's a commodity they can find users and consumers for.