Smoking rates in the adult population are actually down. Based on our Canadian tobacco use monitoring survey, it's at 18% of the Canadian population, which is just under five million who are smoking now. In the 15- to 17-year-olds, about 10% of the population are smoking. I don't know what that would be in exact numbers.
We have been asking about contraband as well, about whether they have or have not used it in the past year. People are reporting using contraband cigarettes, discount cigarettes, premium brand cigarettes, and they flip back and forth sometimes. About a million of the five million adult smokers have used contraband cigarettes at some point in time in the past year.
That's where, from a public health point of view, we do have a big concern. Price matters on these products, so the lower-priced cigarettes that people can find in the market are going to be more attractive.
About 10% of youth, 15 to 17, smoke, so it's about 30,000 who have reported using contraband.