I'd like to address two key points.
One key point that I think is worth mentioning is that we do not have access to sensitive data. If any sensitive data, such as religion, meals, and certain preferences, whether they be.... Anyway, I won't get into the details, but if any sensitive data hits our system, it's actually deleted right upon receipt. Nobody sees it. We don't have access to it. We don't have permission to have that information.
To your second point—