Thank you for that. We're proud of the fact that, nine or ten years on, we are sustainable and that we haven't raised our prices since we started. What we depend on is low-cost, high-volume. So over time if you look at our growth curve, it started out very low, as technology traditionally does, and then we hit the hockey stick or the tipping point and it's taken off. That allows us to make some incremental investment in terms of additional capacity and additional technology, but our pricing is.... The average cost for one of our courses is less than $25. So when you think that replaces about a day in the classroom, you can't get a day in a classroom for $25 for an individual.
It's funny that when we first started we only had two comments about our pricing. One was, “Wow that's cheap”. The other was, “Why do we have to pay anything?”. We've found ways to ensure that we....
As I said, we're 20 people and our budget is less than $2 million a year, but our revenue is right around the same and we just keep chasing that. We deal with the RCMP, the OPP, with Toronto, three organizations that cover half the police officers in the country. We have coast-to-coast—Vancouver, Calgary, whatever. We find that every police service is different, but we find the sweet spot with them where they like what we do. So it works for us.