Yes, whether it's enhanced reputation or honest engagement with their community. Again, these financial institutions, whether we say it or not.... I hate the term “social licence”, but they have a guarantee from the federal government for the depositors. That's a big subsidy. People may talk about them not being subsidized, but that kind of thing is a huge subsidy. Most times, they recognize that they want to be engaged with the communities that are providing that subsidy.
On June 10th, 2014. See this statement in context.