I agree. I think it is a different context, and some of the discussion I've seen about it in the U.K. is that you're asking people to make money out of people's lives. There's a suggestion that it's not actually a very good thing to do to make money out of their sort of distress. This is the way people react to this kind of approach. I think there really isn't enough information to know to what extent it's going to be sustainable. I think that's one of the problems for me.
On June 12th, 2014. See this statement in context.