Absolutely. I think you just need to look at the rate of philanthropy. I can speak only to Calgary, but we have an amazing philanthropy community. We also have a very strong business community, and a lot of times when we speak to them about philanthropy, they're asking us business questions, which don't necessarily go hand in hand, but this type of model and these types of processes start to speak their language. I think it could be very inviting for them.
The other piece you're seeing in philanthropy is a desire to have a greater direct line of sight. In other words, I want to see that my dollar actually produces something. I think that's what's exciting about this conversation—it's encouraging further evaluation and data to support your dollars making a difference. Whether it's tax dollars or private dollars doesn't matter. We want to know that we produce outcomes. Historically, most non-profits don't have the luxury of investing heavily in those types of evaluative and wide-scale evaluation data collections that demonstrate the real impact they have.