Thank you for the question.
In the past, the department sponsored cyberbullying campaigns that were very effective, and a bit—if you wish, I'll use my own words—passive in nature. You've probably seen youths looking at something, passing it on to a friend, and then you see a police officer asking questions. The resources that we got—and your question is very timely in the sense that the Treasury Board provided us with approval to move forward with this new campaign, which is more interactive in nature, as you stated.
Our folks at Public Safety worked with specialists in trying to create something that was more, I'm tempted to say, attractive to youths. For those of you who have seen this tool, it's quite impressive. The first time I saw it before it was made public, I was very much surprised to see how interesting it is in the sense of you being able to literally interact with an individual and punch in a few words and see what their reaction is, which is, as you stated, either a rewarding type of reaction or body language, or a more negative one.
The obvious question I asked was—I remember asking this question—how new is this? Has this been used in the past? It's fairly recent. It has been used elsewhere, but it's fairly rare, if you wish. So I was quite pleased to see that the department would be moving to the leading edge. It's been very popular for that very reason. I don't have the numbers here with me, but I can certainly file it with the committee for sure, and it is evolving, as you might imagine, every day. The feedback that I got from my folks was that it was very much enjoyed by the youth. It gives them an appreciation for what words mean, which is essentially at the core of what that interactive video is.